BIOTECHNOLOGY AND PHARMACEUTICALS MARKET RESEARCH

The EM&I Health Solutions Group recognizes that each market research project we undertake is unique. We work closely with our clients to clearly focus their research objectives so that results achieved lead to actionable recommendations rather than further research. Our approach is pragmatic and designed specifically to meet your individual goals.

The following is a representative list of project types that we have successfully completed for our clients:

• Market Potential Analysis
• Target Audience Profiling and Prioritization/Segmentation
• Buying Process
• Corporate/Company Positioning
• Product Positioning
• Clinical Development Prioritization
• Target Product Profile (TPP) Assessment
• Promotional Message Testing
• Promotional Creative Concept Testing
• Promotional Materials Testing
• Pricing Sensitivity
• Packaging Considerations
• Reimbursement Planning
• Competitive Assessment Analysis
• Formulary Decision-Making (Hospital and Managed Care)
• Awareness/Attitude and Trial/Usage Tracking (ATUs)
• Message Recall
• Web Site Development and Effectiveness
• Patient Product Information Assessment/Medication Guides